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PR & Communication Executive

Main Responsibilities:




  • Identify communication gaps and opportunities for company to increase brand awareness to a higher level and support the development of communication strategies including PR, media, digital and brand event.

  • Identify needs and priorities on brand building actions.

  • Being a gate-keeper to ensure brand consistency.

  • Responsible for defining, managing and executing the media plan in collaboration with the local media agency.

  • Brief and manage local media agencies based on the corporate defined media guidelines and communication/brand strategy.

  • Develop PR & Communication strategy for media, press relations, public relations and digital marketing activities to achieve the desired brand outcome for each market.

  • Plan, manage and monitor the yearly communication, PR & marketing budget.

  • Execute print advertisement/advertorials and liaise with relevant agencies and advertisement teams to ensure appropriate positioning.

  • Support digital marketing activities and actively seek new opportunities to promote the brand and increase awareness on different social media channels.

  • Proof read articles and branding for various communication materials for all distribution channels

  • Distribute executive messages, prepare presentations and internal memos, and conduct meetings to share information.

  • Develop print materials and branding strategies for employee use.

  • Establish an internal communications strategy in conjunction with Business Units.

  • Ensure organizational initiatives and projects are successfully communicated to employees and stakeholders

  • Plan, edit and write content for a variety of internal communications mediums, such as a staff intranet, monthly magazine or regular email bulletin including the layout of content

  • Responsible for developing and maintaining good press and public relations to maximize PR coverage and brand exposures of the Tech’s brand across the UAE.

  • Build and maintain relationships with media, PR agencies, bloggers and local influencers to increase PR coverage, brand and product awareness.

  • Execute high quality press events when needed.

  • Actively inform media and key influencers on all subjects relevant to Tech Group with regards to new product and campaign launches, exhibitions, and projects.


  • Top of the mind recall

  • Periodic press releases for new businesses/ projects.

  • Management interviews to be conducted and drafted

  • Group information to be shared with potential and existing clients regularly.

  • Ensure that the marketing collateral is updated as per new information.


Education Required

  • Graduate in Communications and/ Marketing

Experience Required:

  • Minimum 5 years of experience in Marketing, PR and Communications UAE


Skill Set Required:

  • Strong interpersonal and communications skills.

  • Strong relations in media publications and networks.

  • Ability to take initiative.

  • Strong copywriting skills.

  • Attention to detail.

  • Professional in approach.

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